Book Review | Draw to Win by Dan Roam
“There’s always room out there for the hand-drawn image”- Matt Groening
The book title says itself “Hey let’s do a Crash Course this creative way, use your visual mind to follow the process which includes:
1. Draw
2. Sell
3. Lead
4. Innovate &
5. Train
Where the premises of this book is very simple yet full of creativity and conveys a message that “ANYONE CAN DRAW!”
Picture help people learn, and the best picture are the simplest. This book consists of 10 chapters based Crash Course and let me cover the highlighted points from each:
Chapter 1:
· Drawing isn’t an artistic but a creative thinking process.
· Today’s conversation is all about visual and to join this conversation, you need to be more visual too.
Chapter 2:
· Business has always been a visual; from Draw to sell to lead to innovate to train defines a Business Cycle.
· Picture helps you win’ not everyone is an artist, but everyone is visual so next time you says “You can’t draw, start with a circle and give it a name”.
Chapter 3:
· Drawing is not an art, but is thinking.
· Seven basic building block shapes includes:
1. Dot
2. Line
3. Arrow
4. Circle
5. Square
6. Triangle &
7. Blob
Chapter 4:
· Vision is predictable, when you draw the right pictures in the right order, you can command attention for a long time.
· Lead the eye and the mind will follow. Six essential pictures for visual explanation includes:
1. Portrait
2. Chart
3. Map
4. Timeline
5. Flowchart
6. Equation
Chapter 5:
· Learn to add simple emoticons and stick figures to charts and diagrams helps you bring your data to life.
· If you want to capture attention, show people. As more than anything else, people are entertained in other people.
Chapter 6:
· The core library of vision archetypes is small, learn it & you can inspire extraordinary action with few images.
· As a leader, your number 1 job is to provide vision, and that requires a picture.
Chapter 7:
· Think the way people think. Picture sells products where visual thinking creates the right picture to sell an idea.
· To make sales magic, use the 75/25 rule; draw 75% of your picture in advance and 25% during your pitch (let your client do the remaining part).
Chapter 8:
· Innovation simply means “Learning to look at old things in new way.”
· If you want to create something new, first draw something old, then turn it upside down.
“Experience is the teacher of all things” — Julius Caesar
Chapter 9:
· To train, draw the story.
· The best training is connecting the dots; when you hand over the pen to your client, you both learn more.
Chapter 10:
· The ABCs of drawing consists:
1. A: Awareness;
2. B: Beauty;
3. C: Clarity, Comprehension & Communication
· The right picture can speak a million words.
Training isn’t a time drain, is a knowledge gain.
So understand your visual mind and unlock the true power of creativity.
